AM Design

In today’s challenging business environment, your technology investments must be challenged for actual results.

Don’t let all the creative ‘awesomeness’ that you see in our work fool you into thinking that we don’t understand the bottom line. Your website has to achieve results. We get that. We believe our job is to help you define success before we begin the design process so that we can produce creative solutions that will lead to real results. Here are some things you should be thinking about when it comes to investing in your website…

Asking tough questions is the only way to gain objective feedback to make an informed decision. If I was a website accused of poor performance, I think I would first have to ask, “What is it that you want from me? How do you define success?” If your website is going to perform, there has to be a clear understanding of what value you expect your website to drive in your business. In our experience, expectations are typically low and consequently, so are the results. Directly and indirectly, this will drive the investment that a business is willing to make in what is truly a company’s 24×7 spokesperson to the world. Here are some questions you can ask yourself to establish expectations and stimulate ideas for how your website can be used to drive up business value and drive down operational costs in your organization:

• Is your website a good representative of the quality of your company’s products, services and principles?
• Do you currently receive sales leads as a direct result of your online presence? If so, how many annually?
• What is the value of a new customer in annual revenue? How many new leads or customers would you need annually to establish success and justify continued investment?
• How do your employees or customers utilize the functionality of your website to conduct business operations?
• If money were no object, what features could be added to your website to lower operational costs, drive new sales or increase customer satisfaction?
• Does your current online strategy include elements like social networking, SEO and targeted blogging?

There are many other questions you could ask, but getting started is the hardest part. We think that you will find that when you ask the right questions, creativity begins to flow and “what is possible” begins to outshine the obstacles. A Web 2.0 site is more than just a new look, it is a value driven business solution that should be a critical part of your company strategy.

Contact us today to see how we can help you get your project started with the right results in mind.