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Branding is an old favorite of mine. Some people have the opinion that branding is the “layout” of their website. Personally though, I think once a company has established a logo and colors, everything else is free reign.
The example I love to use is McDonalds. Their website changes weekly, the layout changes, the backgrounds change, but what doesn’t change? The Yellow Golden Arches and the RED background. Other than that, McDonalds realizes that their brand is not in the layout of their website. The soon companies learn this the better, and the more free they will feel to be creative in the web development process! Cheers!