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	<title>AM Design &#187; Creative</title>
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		<title>The Light Bulb or The Fire</title>
		<link>http://blog.amdesign.com/creative/the-light-bulb-or-the-fire/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-light-bulb-or-the-fire</link>
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		<pubDate>Wed, 11 Aug 2010 21:32:49 +0000</pubDate>
		<dc:creator>Logan Speights</dc:creator>
				<category><![CDATA[Creative]]></category>

		<guid isPermaLink="false">http://blog.amdesign.com/?p=477</guid>
		<description><![CDATA[Most of us probably get an idea of what creativity looks like from Saturday morning cartoons. Someone sitting in front of a computer staring at the screen, then suddenly a bright light bulb appears over their head. “Eureka!” they shout. The idea has been formed. From there they fly through the building of that idea [...]]]></description>
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		<title>Identity Crisis</title>
		<link>http://blog.amdesign.com/creative/identity-crisis-2/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=identity-crisis-2</link>
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		<pubDate>Wed, 02 Jun 2010 17:55:17 +0000</pubDate>
		<dc:creator>Michael Freeland</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Web Design]]></category>

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		<description><![CDATA[What do the words branding and identity mean to you? What do­­es your logo say about you? When you think about rebranding your organization, despite what some might think, your organization is more than just a logo. Yes, the logo says a lot about you, but it doesn’t say everything. Your “brand” consists of various [...]]]></description>
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		<title>Jump Start Your Creative Battery</title>
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		<comments>http://blog.amdesign.com/creative/jump-start-your-creative-battery/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 03:09:58 +0000</pubDate>
		<dc:creator>Michael Freeland</dc:creator>
				<category><![CDATA[Creative]]></category>

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		<description><![CDATA[A clean sheet of paper. A blank computer screen. Most of the time, these are merely challenges to overcome; problems to solve. Whether you’re a designer or a writer, you may view this moment as an exciting adventure that’s about to begin. However, there are times when staring at that bright white paper or empty [...]]]></description>
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		<title>Brand Guidelines: Q &amp; A</title>
		<link>http://blog.amdesign.com/strategy/brand-guidelines-q-a/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=brand-guidelines-q-a</link>
		<comments>http://blog.amdesign.com/strategy/brand-guidelines-q-a/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 20:38:11 +0000</pubDate>
		<dc:creator>Josh Berman</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Strategy]]></category>

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		<description><![CDATA[Is there a difference between a logo and a brand? What is a brand guide? What is it good for? We thought you&#8217;d never ask&#8230; Recently we have begun to be asked more about brand guides, what they are and what they are good for. Below are some of the most common questions. But first, [...]]]></description>
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