Identity Crisis
What do the words branding and identity mean to you? What does your logo say about you? When you think about rebranding your organization, despite what some might think, your organization is more than just a logo.

What do the words branding and identity mean to you? What does your logo say about you? When you think about rebranding your organization, despite what some might think, your organization is more than just a logo.

A clean sheet of paper. A blank computer screen. Most of the time, these are merely challenges to overcome; problems to solve. Whether you’re a designer or a writer, you may view this moment as an exciting adventure that’s about to begin. However, there are times when staring at that bright white paper or empty [...]

Is there a difference between a logo and a brand? What is a brand guide? What is it good for? We thought you’d never ask…